Last modified: 2020-10-09
Abstract
This project is a part of a series that looks at the comparison of factors that influence female entrepreneurship, with particular focus on China and the United States. Through a series of case studies, an exploration of issues such as female access to credit, regulatory factors, the decision-making process for female entrepreneurs, and female entrepreneurship characteristics will be carried out. In addition, challenges that female entrepreneurs face are studied, and best practices among female entrepreneurs are identified. This particular presentation is a comparison of female entrepreneurs in Hartford, Connecticut and in Beijing. The entrepreneurs surveyed will range from those in very small one-person sole proprietors to medium-sized female-owned entrepreneurships with multiple employees. The survey questions are developed according to the methodology followed in the recent November 2018 Asia-Pacific Economic Cooperation Case Studies of 24 successful women entrepreneurs from 21 APEC nations (APEC, 2018), and the set-up of the case studies will also be similar, with questions being divided into six sections: start-up methodology, business environment, success factors, challenges, advice for female entrepreneurs, and policy recommendations. Each case study will include a profile of the entrepreneur being studied. The overall study will be carried out in phases, with interviews of between 6-8 female entrepreneurs for each phase. Eventually, this study will extend into a series of case studies involving analyses of entrepreneurs in both the tertiary and quaternary sectors, including the retail industry, food services, the technology-based industry, the fashion industry, and the health and wellness industries. Cross-case-study analyses will be carried out to identify dominant themes and conclusions, and prepare overall policy recommendations. Ultimately, the study will conclude in the identification of best practices for female entrepreneurship in a recessionary and pandemic environment, as evidenced by the female entrepreneurs themselves. In addition, the study will identify initiatives that encourage and support female-owned businesses.