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FINFO’s the App, But Where’s the Map? Financial Literacy & Locational Analytics
Thomas R. Mueller, Alex Dalton, Edmund Matecki, James Christian Ola

Last modified: 2020-10-04

Abstract


FINFO is the name of a financial literacy mobile phone app developed for and by students, under the direction of faculty at California University  of Pennsylvania. As winner of the $5K second-place prize at the 2020 PASSHE State System Startup Challenge, the developers of this App are creating short-video based tutorials on personal finance. Operating as a non-profit, the  FINFO development team wants to maximize the utility of their limited resources by conducting a beta test of the app in a local region. In this pilot study, we will assist the FINFO development team by using locational analytics to ascertain which  geographic school district could most benefit from no cost, mobile phone based financial training. By exploring relations between publicly available demographic data such as homeownership, household income, community financial institutions, education levels, mobile phone adoption, etc. we seek to identify correlations that can improve the design and creation of effective content for the FINFO App.


Keywords


geospatial, mobile education, mobile app, financial literacy