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The COVID 19 pandemic has created a great challenge to many kinds of organizations in general and also to organizations which business model is based on exploiting some kind of Cultural Heritage. In many places around the world those organizations were mandated to lockout. During social isolation, technology might have been the tool to maintain their activity alive. The aim of this article is to highlight how this evolution was carried out at different Cultural Heritage Organizations around the world in Spring-Summer 2020. The methodology has been exploratory, using in-depth interviews at a number of institutions on three continents. The structure of the comparison is based on presenting each one of them; identifying the pre-pandemic degree of used technology by each institution; explaining the changes introduced during the pandemic, and what are the future evolution they are aiming at.

Cultural Heritage, visibility, Covid-19, pandemic, social media