All technology including the financial technology (FINTECH) moves faster than regulations and policy.  Too often, an application (app) is created and place onto the market to see what happens.  A simple concept gone wild with because of a “Free†perception.  As a result millions of consumer’s data are risk and millions of aging consumers are excluded.  This paper discusses the wave of FINTECH innovations including 3rd party smartphones apps for mobile banking, investing services and cryptocurrency that are competing with traditional financial methods.  Specific generational cases and challenges with regards to regulation and policy for FINTECH are also presented.