Indonesia’s current e-Commerce market is similar to early China’s and also mimic the beginning of the U.S.’s online market place where large pool of entrepreneurial sellers providing goods and services with customers who wary to trust online payments and retailers. Indonesia’s eCommerce relies heavily on mobile platforms which specifically targets the mobile user as the captured demographic. This model allows sellers to use smartphones to their advantage, gathering hyper-personalized data to target individual Indonesian e-Commerce consumers as opposed to just specific demographics or group among Indonesia’s more than 260 million population. This research is to study how different online media apps will target different type of users towards their online purchasing behavior.