Font Size: 

This paper examines both theoretically and holistically which of the sixteen strategy-related factors empirically identified in the literature actually represent the primary forces underlying the innovativeness of a manufacturing firm and which ones are secondary. After developing a general systemic theory of why the firm needs to have clearly stated missions and a long-term, unwavering ambition, on the basis of the systemic yoyo model the rest of the paper classifies the sixteen particular variables, regarding the overall strategic orientation, growth strategies, and operational strategies, into primary and secondary forces underlying the innovativeness of the firm. And practically useful recommendations for managerial decision making are provided, showing the potential real-life benefits of this research.

ambition, leadership, market competition, mission, systemic yoyo model