This session reviews the benefits of student-written business cases, including practice in industry and company research, gaining a deeper understanding of learning objectives, practice in academic writing and the art of storytelling, and the potential for a publication as an undergraduate student. The presenters then describe the approach that they have used in the classroom and as a special summer project to completing and publishing student-written cases. The process starts with lessons in storytelling and case reviews, moves to the students’ choice of a topic, and end with a completed business case. Obstacles, team issues, and pits of despair are all overcome when the students "get it." Examples of student-written cases conclude the session.