This paper focuses on various aspects regarding the naming rights of stadia.  The first naming rights deal of a major stadium was in 1972 regarding the Buffalo Bills and Rich Products located in Erie County, NY; the home of the Buffalo Bills. The cost was $1.5 million for 25 years.  From 1996 to 2000 several additional naming right deals occurred.  MLB allowed the first signage on the outfield wall with a sign GAP, a clothing store chain.  Additional advertising on outfield walls occurred at the major league level that previously was reserved for the minor leagues and independent baseball.  Airlines and banks are two major industries that have identified the business importance and benefits in the naming of sport facilities. There are fundamentally two types of advertising which are in-arena for fans/spectators at the facility, and television for fans viewing from their homes.  Both can be helpful for the exposure of a corporate logo and branding of a company’s products.  There are millions of consumers watching on television while in-arena advertising is capped at the individuals present. This paper develops these and related issues in this continuously expanding enterprise of naming rights.