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During this marketing management workshop participants will be introduced to 16 marketing strategies with origins that date back to the 1846-1946 century. They will learn how the perceptive creation and use of one or more of these strategies helped companies of their era maintain and sustain dominance. Participants will learn why and how these vintage strategies were invented, how they were first used or introduced and how and why these proven strategies continue to contribute to innovate marketing strategies used today in companies around the world. Additionally, participants will be introduced to a Brand Flux Model that illustrates why and how brands must respond to the fast-paced, constantly-changing (fluxing) business environment. The 16 strategies are from the recently published (Palgrave) textbook Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies.  http://www.palgrave.com/us/book/9781137394316#aboutBook

marketing strategy, management