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As budgets tighten and applicant pools dwindle for colleges and universities, competition to attract students has heightened.  How will the institution or business program hit its enrollment targets, and hence, budget?  This question has become a growing concern, especially in the last five years; however, strategies leading to quality educational experiences also serve as key factors in improving the budgetary outlook for tuition-driven schools by retaining students and leading to student success.  This article draws heavily on the recent decade of Kuh's student success research and publications to provide a framework for delivering a four-year business program in which students will persist at higher rates and reap the benefits of a value-added educational program that exhibits the features discovered through the DEEP Project and integrates high-impact practices.

retention, high-impact practices, student success