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The Technology Acceptance Model (TAM) is an important analysis tool in the study of the social mechanisms of technology adoption, and has received considerable attention and study in the literature. Though empirical support for the model has varied depending on situation specifics, it remains a popular and useful conceptual framework for analysis of factors contributing to technology acceptance or rejection by the relevant constituencies. In this paper we use the TAM framework to analyze aspects of the technology acceptance process in the case of Bitcoin. Bitcoin is an entirely digital distributed currency whose disruptive and disintermediating nature has fueled the tremendous growth of the financial technology space over the past few years. Bitcoin's distributed, verifiable, and immutable public transaction ledger, the "blockchain", holds out the promise of fast, cheap, peer-to-peer financial transactions, as well as significant efficiencies in the transfer of other assets via overlay networks. In this study, we break down, describe, and analyze the various factors affecting the past and future adoption curve for Bitcoin in the context of the Technology Acceptance Model.

Bitcoin, technology adoption model, fintech