Last modified: 2014-12-15
Abstract
Corporate Social Responsibility (CSR) is increasingly important to companies as policy makers, consumers and various publics become increasingly concerned with issues such as climate change, and as competitors increase their levels of commitment to “making the planet a better place.†However, choosing particular activities is akin to navigating a maze: the choices are numerous and complicated and the consequences and benefit potential of these choices are uncertain on several levels, with multiple stakeholder interests adding an extra layer of complexity. Questions from “will it do more good than harm?†to “will our reputation with group X†in addition to the usual financial concerns illustrate some of the complexities. We suggest the Information Systems approach to making CSR decisions in the presence of multiple stakeholder interests and uncertainty.