The purpose of this study was to obtain information which can be used as input to the process of organizing and staffing a Market Intelligence function. This paper proposes how a firm takes a Market Intelligence process model and organizes it into a living, breathing function. Information on the current state of industry practice in the area of competitive intelligence and market intelligence is presented. This paper builds on a process model previously developed by the author. A benchmarking study of sixteen companies was conducted to determine how the market intelligence function is structured in these organizations. Implications of how an organization can take a process model and change it into a workable, effective function are discussed.