Faculty encourage students to create LinkedIn profiles and to use LinkedIn for job searches, but often realize that as soon as the profile is created, many students abandon LinkedIn.  A new approach is to incorporate a series of assignments in which students not only create a profile but then use LinkedIn for a further assignment.  The students were required to develop a search strategy of their own, explain the search strategy, find three people with positions the students aspire to, and analyze the profiles to explain why these people are suited for their positions.