NABET, NABET 2019 Conference

Font Size: 
Assessing Sentiment Analysis Scoring
Laura M. Gurney

Last modified: 2019-10-15

Abstract


Sentiment analysis scoring is the quantitative evaluation of valence within writing. Assessing the tonal levels of written reviews in ecommerce assists businesses in understanding customer product responses. Positive, negative, or neutral language scores can be determined quickly, numerically, and impartially by digital tools. Traditionally, valence is assessed by human review of written text. Utilizing sentiment analysis algorithm based evaluation allows for quick assessment of customer reviews and consumer feedback attitudes. This paper will present implementation of sentiment analysis scoring, comparing parallel text selections, employing three distinctive free natural language based sentiment analysis scoring algorithms and comparative results. Suggestions for future business implementation and application will be offered.


Keywords


marketing, natural language processing, sentiment analysis, consumer feedback, customer reviews, written opinion