This paper describes the ongoing evolution of Group Exercises within an Introductory College Business Course over three semesters.  This paper describes the purpose and use of Group Exercises in higher education, along with the evolution of Group Exercises within a current course, based on formal and informal feedback and observations.  Additionally, this paper describes the changes made to the Group Exercises within the course, to include the use of fictional narrative, more detailed rubrics for participation and the use of standing groups.  Finally, this paper outlines the way ahead for further research and potential contributions to the educational and practical fields.