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The importance of Corporate Social Responsibility (CSR) has increased in recent years as consumers have become more demanding of accountability and transparency in organizations with which they interact.  Inherent in social media is the sharing and exchanging of information.  Participants not only consume information, but they can also create and become active participants in disseminating information.  There are many organizations  using social media platforms to spread the word about their CSR efforts.  Alternatively, many organizations and even foreign governments have leveraged the social and unregulated platforms to spread rumors, lies and influence attitudes and actions.  This paper discusses Facebook, YouTube and Twitter through the lens of Corporate Social Responsibility.

 

CSR, Social Media, Ethics