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It is not often that a once illegal product becomes legal.  Such is the case with medical and recreational marijuana.  The legal cannabis industry is growing at an amazing pace.  With competition in the industry, companies need a way to differentiate their product.  Despite the regulatory environments at the state and national level, efforts to brand cannabis products have succeeded.  This article examines the trends in branding medical and recreational marijuana.  The industry and benefits/drawbacks to branding these products are discussed.  In addition, dominant brands are discussed as well as other cannabis products that have successfully built a brand.

branding, marketing