Academic advisors work with students to ensure the students are on track to fulfill their major requirements to graduate. Academic advisors may also advise students on choosing majors compatible with their interests and skill set and address time-management of students’ academic, work and family time commitments. With on-line tools such as Degree Works, Schedule Planner, and program road-maps, is it necessary to meet with students each semester to discuss course requirements for graduation?  This analysis uses existing data from a classroom exercise. In a marketing class, students were asked one question: “Should academic advisement be mandatory? Explain.” As a result of the open-ended question format, students’ responses were detailed and varied. The resulting qualitative data was analyzed for patterns and themes. While students were not asked to provide their names, some students put their name on their responses which enabled identifiable demographic characteristics such as Class, Gender, Minority-status, and GPA. Results show 65.43% students thought academic advisement should not be mandatory, 9.88% students supported mandatory academic advisement for freshmen and sophomores, and 24.69% responded that advisement be mandatory. Logistic regression and other statistical analyses indicated that there were no connections between students’ perceptions of mandatory academic advisement and their demographic background as well as their academic performance.