NABET, NABET 2019 Conference

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Panel on Teaching with Cases
Victoria Geyfman, Christian Grandzol, Kenneth Hall, Carolyn Lamaccia

Last modified: 2019-07-26

Abstract


Panel on Teaching with Cases

The significance of case research and prevalence of using case method teaching in business programs have grown in recent years. According to Harvard Business Review, business cases immerse students in practical and realistic business situations. The class discussion inherent in case teaching is known for stimulating the development of students' critical thinking skills. With the rise of experiential learning, case studies remain a fundamental teaching tool in every subject area within the business school curriculum. In addition to a myriad of existing cases, as faculty we occasionally find ourselves wishing to change or customize existing cases to our specific courses. Teaching with Cases panel will provide a professional development opportunity for faculty to develop or enhance skills in case research, writing, and teaching.

The interdisciplinary discussion will be led by experienced instructors in marketing, finance, management, and information technology who will address the practical aspects of case research and writing (how to develop effective teaching cases and instructor’s manuals) and case method teaching (tips and learning techniques to enhance student engagement and dynamic classroom discussions). This panel will be useful for a novice or an experienced faculty in all business disciplines interested in case research and the case teaching method whether for an entire course or as a component of any business decision course.


Keywords


case research; case writing; case teaching method