Research has established that “cognitive rehearsalâ€, or the visualization of application of a skill or behavioral response to a situation can increase self-efficacy through vicarious experience. Yet, it is challenging to incorporate cognitive rehearsal into online teaching, incorporating deeper learning principles (DLPs) in online learning has been proposed. Curricula based on DLPs actively engage the learner in exploring, reflecting upon, and producing knowledge, and an empirically successful approach to including DLPs in online curricula is through game-based learning (GBL), which can facilitate cognitive rehearsal. This project examines the impact of adding a GBL module to two sections of the Management Theory and Process course in the accelerated Master of Business Administration online program at Fitchburg State University in Massachusetts. The module’s purpose is to encourage cognitive rehearsal associated with case studies to apply management theories. It will be added to the unit on Total Quality Management (TQM), and will be evaluated by comparing grades on the assigned essay questions for that unit between students who used the module and students who did not. Those using the module will be asked to complete a survey providing feedback on positive and negative aspects of the module. The long-term goals of this project include disseminating the findings in a scientific setting, and commercializing similar modules to expand their use in the online management education community.