Thirty years of teaching experience bestows valuable knowledge and know-how on a professor as to how to be an effective teacher.  Throughout my 30-year tenure teaching Introduction to Marketing, I have assigned students a project to “invent†a new product or service and develop a complete strategic marketing plan.  This paper gives recommendations to instructors regarding student projects to increase student learning and assist faculty in the execution of a new product development project.  This paper outlines some do’s and don’ts for this NPD project that I have learned and which can be generalized to other student marketing projects.