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The Business Plan as a High-value Educational Experience that Increases the Level of Engagement among Students
Gerard Martorell, Elisenda Tarrats, Nuria Arimany

Last modified: 2018-11-05

Abstract


High impact practices (HIPs) are important co-curricular educational experiences in college education, as they promote learning, development, and persistence among students. The objective of this study is to expand the research on high impact practices and explore their connections with the development of the business plan by college students. Using the National Survey of Student Engagement NSSE questionnaire, this study explores whether the participation of students in the development of a business plan has a positive impact on the level of commitment, engagement, and motivation of the Lock Haven University Business students. A control group and an experimental group have been asked to complete the survey. Results suggest that there is some relationship between the students who had been asked to develop a business plan and theirengagement either at the college and in the community. The development of business plans can help students create their own venture and also develop entrepreneurial skills that contribute to the creation of businesses and jobs.

 


Keywords


Education; Entrepreneur