Technological advancement has changed students’ lifestyle and behavior. Students are digital natives and wired individuals who turn first to digital channels for information, communication and entertainment. Therefore, they should not be considered as passive information consumers; rather, they are active co-producers of content and are constantly sharing information. Because of increasing importance of social media, learning has become highly self-motivated, autonomous, and informal, as well as an integral part of college experience.  Although high education institutions have course management systems such as Blackboard to enhance teaching and learning, this kind of platforms does not allow students to manage and maintain a learning space that facilitate their own learning activities and connections to their peers and social networks across time and place. Therefore, the objective of this study is to create and adapt a pedagogical approach termed personal learning environments (PLE) for social media marketing curriculum in an effort to utilize social media as platforms for integrating formal and informal learning and fostering self-regulated learning.