Cheaters do win… well, only until they get caught. Today, there is so much pressure to succeed and win in high school, in college, in athletics, and in the professional world that sometimes cheating and unethical behavior seem like the best or only way to gain an edge and win. Certainly, some competitors surmise that there is a quicker, easier way to outsmart the competition with an effective means of deception, and it seems like a good idea as the accolades and awards mount -- until they get caught. Unethical behavior continues in the business world as more than one-third of executives admit that they would justify unethical behaviors when facing an economic downturn or challenges meeting financial targets (“EY Global Fraud,†2016). Pressure for good performance not only drives unethical behaviors in business, but increasingly is considered one of several contributors to unethical behavior in high school and college as cheating and academic dishonesty continue to rise. While codes of conduct, ethics training and formal systems of auditing may help clean up the workplace and be necessary, we offer another approach by addressing unethical behavior in high school and college in a more comprehensive way that provokes greater deliberation of the ethical ramifications in decision making. More closely reviewing academic honesty policies and developing business programs’ curriculum to more effectively deal with dishonesty and unethical behavior may help decrease the degree to which it occurs in high school, college, and maybe even the workplace. This paper is intended to synthesize literature on academic dishonesty to understand what it is, why it happens, how to assess the prevalence of it and of course, how to address the behavior.