NABET, NABET 2015 Faculty Conference

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Supplanting Strategic Management Case Studies with Integrated Service Learning Projects
Ron Petrilla

Last modified: 2015-08-22

Abstract


This is a proposal for a workshop presentation involving a work in progress.  The project replaces textbook "boilerplate" case studies in a senior level Health Care Strategic Management course with real-life experiences involving small, local non-profit organizations.  The justification and major issues to be addressed include:

>  Nnon-profit organizations are coninually challenged by the need to increase public awareness, build their donor base, attract quality board members, recruit qualified and well-prepared job applicants.

>  Small non-profit health care organizations are particularly vulnerable to a rapidly changing industry and geopolitical forces.

>  Strategivc Management courses have traditionally relied upon case analysis simulation to reinfoce concepts of environmental scanning, identifying industry opportunities and threats, assessing internal strengths and weaknesses, scenario planning, etc.

>  Health care administration majors often lack experience necessary for acceptance in entry level positions unless they have had internships, yet these have become increasingly competitive, even in an unpaid voluntary capacity.

>  Students are frequently limited to faculty in regard to cultivating working and mentoring relationships.

>  This presentation will report on two semesters of a senior level strategic management class where students were assigned teams with the purpose of performing a strategic management case analysis in order to formulate recommendations for agency management.  Case subjects were small, local non-profit organizations whose mission included some type of health care services or programs.

>  The purpose of the workshop will be to report on outcomes of these previous attempts, as well as to solicit feedback in continuing to develop the program and set realistic expectations in terms of beneficial outcomes for the agencies.


Keywords


Health Care, Strategic Management, Service Learning, Case Studies