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First there were coupons based on what you bought at the register, delivered to the consumer through snail mail. Later the coupons were printed right at the register for the consumer. Next was surfing the Twitter and Facebook traffic, sending coupons to a smart phone or tablet after the purchase had been made, to be used in the future. Then real time parsing of smart phone/tablet traffic on Twitter or Facebook. Coupons were immediately sent to the consumer on their registered electronic device based on the location and content of the message they had sent. Pretty effective, but the consumer had to be physically in the building for this to work. Imagine if you could send out a message and grab anyone within a certain distance to your business. They could be shopping at a retail store across the parking lot, and receive a banner ad from your business enticing them to come into your business. You could send them invitations to come shop, coupons, offers they could use immediately, announcements of special sales going on right then, the possibilities are endless. Now bring that technology to your campus. A lot of efforts are put into Open House events on the campus. If you are able to have the prospective students download your school app (you do have one don’t you?!) then when they get to campus you can send out banners highlighting the finance seminars, shouting out invitations to come see the basketball game, or watch a performance of the school jazz band. Again, the possibilities are endless!

technology, beacon, student recruiting