NABET, NABET 2015 Faculty Conference

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Using the Balanced Scorecard to Enhance Undergraduate Education in a First Year Business Course
Irma Hunt

Last modified: 2015-08-22

Abstract


First year undergraduate business classes include several functional subjects including accounting, finance, marketing, information technology, management, entrepreneurship, etc. without regard to how each area contributes and benefits the organization as a whole. This article both informs foundational business or survey course faculty on the effectiveness of a Balanced Scorecard (BSC) project to connect these functional areas of business as well as offers recommendations to guide the implementation of a BSC project into their course. The article deals with pertinent issues such as: BSC project design and development, in-class execution, and post-project evaluation and reflection.   We also discuss how utilizing the BSC project helped the course to align with the mission of our College and help meet the revamped accreditation standards of AACSB.


Keywords


balanced scorecard, first year students