“Global Leadership and College Student Decisions Effected by Culture regarding Alcohol and Drugs

Experiential Learning on a Global Scale”

Arlene M. Peltola

Cedar Crest College

Abstract

Ø  Cedar Crest College Marketing Practicum students engaged in marketing learning by  fielding primary research in five countries using the Core Institute's Alcohol and Drug Survey, focusing on colllege aged women and men (18-24) from the U.S., China, Australia, Canada and India, n=2,392 .  Findings uncover attitudes, perceptions and opinions about alcohol and other drugs, and the students’ own use and consequences of use by culture. A secondary literature review was conducted and found that alcohol use among college students is prolific, is moderated by university policy and college students’ usage is likely to be influenced by culture and gender.  In the global study, males consume more alcohol than females; both in terms of average drinks per week (4.9 vs. 3.1)  and frequency of use  in the past 30 days (71% vs. 68%). Compared to other countries, Australian students consume more alcohol in terms of drinks per week (4.6 vs. the aggregate of all other countries without Australia 2.8), and consumes more past 30 days, past year and binging in the past 2 weeks.  

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