This paper presents instructional strategies to connect with students who have grown up with the Internet and digital media. Drawing upon the author’s successful experience teaching marketing and communications courses to undergraduate students at Ithaca College, the paper attempts to connect these individual strategies to research on the media consumption habits of the current generation of college students.  Tools such as weblogs, podcasts, and discussion threads will be discussed and placed within a larger pedagogical framework along with lectures, assignments, and evaluation methods. The goal of this paper is to summarize one effective case that can serve as a basis for further research and application.