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Shark Tank- The Impact of TV Apperances on Entities Post-Airing
Stanley Joseph Kania

Last modified: 2018-01-14

Abstract


Shark Tank is a television series in the United States that holds a captive audience of over 7.5 million viewers who watch entrepreneurs pitch their business plans to potential investors in hopes of securing funding to launch or grow their company. The present study examines the impact on a company from appearing and being offered a deal on the ABC show, Shark Tank.  This research will explore the overall economic impact on a company from appearing on the Shark Tank, such as variations in sales figures and net income. Adversely, this study wants to also examine the impact on a company if they do not receive a deal from an investor and the associated outcomes on sales and financial figures. While this show remains widely popular with it mass audience, much remains to be studied to understand the true impact of the Shark Tank environment on the overall organizational health of a company.

 

 


Keywords


shark tank, entrepreneurship, entrepreneur, innovation, start-ups, finance