NABET, NABET 2017 Conference

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The Business Model Canvas: A Tool for Teaching Entrepreneurship
Cathy A. Rusinko

Last modified: 2017-10-13

Abstract


The purpose of this presentation is to demonstrate how to use a specific business model tool--the business model canvas (BMC)—to teach entrepreneurship. The BMC is a one-page, visual tool, “….that describes how an organization creates, delivers, and captures value.†(Osterwalder and Pigneur, 2010). While the BMC has been used for a variety of applications (e.g., strategic planning, innovation generation), it is also effective for teaching entrepreneurship. The BMC can be used as one of multiple tools in a course solely dedicated to entrepreneurship, or as a stand-alone tool for a course in which entrepreneurship represents one topic, or one module. Audience members will leave the presentation with an understanding of the BMC, and some ideas for using it to teach entrepreneurship at the undergraduate and graduate levels.


Keywords


Entrepreneurship, BMC